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Fashion tech applied: exploring augmented reality, artificial intelligence, virtual reality, NFTs, body scanning, 3D digital design, and more
Ruzive V., Tsang P., Apress, New York, NY, 2023. 262 pp. Type: Book (9781484296936)
Date Reviewed: Apr 11 2024

In the ever-evolving fashion landscape, technology plays a pivotal role in shaping the industry’s future. This book delves into the intersection of fashion and cutting-edge technology, offering enlightening and practical insights.

Here are some key takeaways from this thought-provoking book:

(1) Holistic exploration: the authors meticulously dissect the entire fashion value chain, from design to retail. They challenge existing conventions and encourage readers to reevaluate every aspect of their practices.
(2) Synergy with technology: the book introduces a plethora of technological advancements, including:
  • Augmented reality (AR): imagine virtually trying on clothes without stepping foot in a store.
  • Virtual reality (VR): dive into immersive fashion experiences.
  • Non-fungible tokens (NFTs): explore the intersection of digital art and fashion.
  • Body scanning: precision-fit garments tailored to individual body measurements.
  • 3D digital design: revolutionize the way fashion is conceptualized and created.
(3) Beyond online shopping: while digital platforms have transformed retail, this book goes beyond online shopping. It delves into intelligent retail solutions, online fitting rooms, and tech-driven customer acquisition strategies.
(4) Efficiency and sustainability: by adopting technology, fashion brands can optimize production processes, enhance customer experiences, and create a more sustainable industry. The book emphasizes cost efficiency, time management, and eco-conscious practices.
(5) The future of fashion: the book isn’t just about light-emitting diode (LED)-covered clothing; it’s about reshaping the entire fashion ecosystem. Whether you’re a consumer or a designer, this book invites you to embrace the future of fashion through technology.

In conclusion, the book is a must-read for anyone passionate about fashion, technology, and innovation. It provides a roadmap for leveraging the latest tech trends to propel the industry forward. Get ready to reimagine fashion--one pixel, one scan, and one virtual runway at a time.

Reviewer:  Mihailescu Marius Iulian Review #: CR147742
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