Web 2.0 offers multiple enterprise benefits, as well as challenges. The open innovation model that this paper discusses is connected with semantic technology to show how companies can take advantage of the innovation model across divisions outside of research and development (R&D). It is thus interesting to extrapolate the results to other business cases using Web 2.0 for collaboration. Powered by individual initiatives, innovation creation, and recognition of market opportunities, some companies are more successful than others in implementing the right processes for a fruitful innovation.

This paper shows how organizations can support knowledge-intensive business processes, and how Web 2.0 and semantic technologies power innovation through knowledge management. We should, however, make a further distinction across industrial sectors, activity or domain specificity, and usage of information technology (IT) systems. Whereas some corporations rely heavily on their IT business processes, others offer more services such as consulting. All in all, the paper represents a solid evaluation of the new technological tools with regard to new business opportunities and organizational success.