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  Rahimi, Roya Add to Alert Profile  
 
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  Big data and innovation in tourism, travel, and hospitality: managerial approaches, techniques, and applications
Sigala M., Rahimi R., Thelwall M., Springer International Publishing, New York, NY, 2019. 223 pp.  Type: Book, Reviews: (1 of 2)

While collecting data has always been an important aspect of the tourism, travel, and hospitality industry, big data has changed the landscape and brought metrics-based strategies to the spotlight. In this book, the editors attempt to ...
...
Jan 8 2020  
  Big data and innovation in tourism, travel, and hospitality: managerial approaches, techniques, and applications
Sigala M., Rahimi R., Thelwall M., Springer International Publishing, New York, NY, 2019. 223 pp.  Type: Book, Reviews: (2 of 2)

While collecting data has always been an important aspect of the tourism, travel, and hospitality industry, big data has changed the landscape and brought metrics-based strategies to the spotlight. In this book, the editors attempt to ...
...
Jan 8 2020  

   
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