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Zhang, Huiyuan
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Cost-effective viral marketing for time-critical campaigns in large-scale social networks
Dinh T., Zhang H., Nguyen D., Thai M. IEEE/ACM Transactions on Networking 22(6): 2001-2011, 2014. Type: Article
To remain competitive, businesses need to maintain profitable online social networks (OSNs) for promoting different merchandise to diverse customers. How should commercial industries allocate marketing resources to online social networ...
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Nov 11 2015
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