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Zou, Jianhua
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Exploring the prediction of variety-seeking behavior
Li J., Zhao J., Mao M., Zhao X., Zou J. DSIT 2019 (Proceedings of the 2nd International Conference on Data Science and Information Technology, Seoul, South Korea, Jul 19-21, 2019) 59-63, 2019. Type: Proceedings
Modern marketing applies data analytics to determine measures that influence a customer’s future purchase decisions based on past behavior. One aspect of this behavior is that customers like to vary their purchases over time ...
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Oct 23 2019
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