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	Ghosh, Arpita     Options: All Media Types Journals Proceedings Div Books Whole Books Other Date Reviewed Title Author Publisher Published Date Descending Ascending Date Reviewed     1 - 1 of 1 reviews       To match or not to match: economics of cookie matching in online advertising Ghosh A., Mahdian M., McAfee R., Vassilvitskii S. ACM Transactions on Economics and Computation 3(2): 1-18, 2015.  Type: Article Cookies are extensively adopted in the current web scenario. A cookie is a small file placed on a user’s computer that permits a website to record information about a previous visit. From a strictly technical perspective, the...... Jul 13 2015
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