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	Mahdian, Mohammad     Options: All Media Types Journals Proceedings Div Books Whole Books Other Date Reviewed Title Author Publisher Published Date Descending Ascending Date Reviewed     1 - 2 of 2 reviews       To match or not to match: economics of cookie matching in online advertising Ghosh A., Mahdian M., McAfee R., Vassilvitskii S. ACM Transactions on Economics and Computation 3(2): 1-18, 2015.  Type: Article Cookies are extensively adopted in the current web scenario. A cookie is a small file placed on a user’s computer that permits a website to record information about a previous visit. From a strictly technical perspective, the...... Jul 13 2015     Advertising in a stream Ieong S., Mahdian M., Vassilvitskii S.  WWW 2014 (Proceedings of the 23rd International Conference on the World Wide Web, Seoul, Korea, Apr 7-11, 2014) 29-38, 2014.  Type: Proceedings A “feed,” a personalized list of content, is the new normal for content consumption on the web. Whether in the form of a news feed based on search criteria from favorite news websites, or in the form of a personaliz...... May 30 2014
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