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Keen, Peter
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The eprocess edge: creating customer value and business wealth in the Internet era
Keen P., McDonald M., McGraw-Hill, Inc., Hightstown, NJ, 2000. 300 pp. Type: Book (9780072126266)
This book has three parts. “Defining the eProcess Edge” describes how to keep Internet customers. “The Relationship Imperative” is concerned with relationships within a value network. Finally, &a...
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Aug 1 2000
Electronic commerce relationships: trust by design
Keen P., Ballance G., Chan S., Schrump S., Prentice Hall PTR, Upper Saddle River, NJ, 2000. 249 pp. Type: Book (9780130170378)
The focus of this book is on establishing trust in electronic commerce (EC) transactions. The authors concentrate on designing an easy-to-understand approach to fostering trust in EC. The book is divided into 10 chapters and an appendi...
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Feb 1 2000
The business Internet and intranets
Keen P., Mougayar W., Torregrossa T., Harvard Business School Press, Boston, MA, 1998. Type: Book (9780875848402)
For business, the Internet represents the prospect of change, which, in turn, implies learning to live with uncertainty. It represents one of the challenges of modern life--to reduce and manage risk and uncertainty through kno...
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Jun 1 1998
On-line profits
Keen P., Ballance C., Harvard Business School Press, Boston, MA, 1997. Type: Book (9780875848211)
What are the Internet and the Web doing to traditional electronic commerce? What are the possibilities for reducing costs and generating revenue?...
...
May 1 1998
Business multimedia explained
Keen P., Harvard Business School Press, Boston, MA, 1997. Type: Book (9780875847726)
Three themes knit together Keen’s wide-ranging study of multimedia. The first is the claim that, unlike networks, which just move information, multimedia humanizes it. Multimedia is essentially about making digital informatio...
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Oct 1 1997
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