I found this paper somewhat disappointing. Although the work presented has a novel quality, it does not break much ground.

The paper describes a quantifiable method to record and reuse an eye movement pattern, and presents a system that records a human gaze with the ultimate aim of directing the gaze of another human through a sequence of views. The authors suggest that this could be used in environments such as pilot training or any system where experienced professionals make complex decisions based on acquired knowledge. Tracking and recording the gaze of an experienced pilot or surgeon in critical scenarios, for example, could improve training and reflex actions through gaze-controlled instructional sessions based on these patterns. However, the authors also suggest persuasive advertising as another potential commercial application. This is a valid purpose, but a disappointing one to me, because I find manipulative commercial advertising less than pleasant.

The study involved a control group with a paper list of objects and a group guided by visual cues. The results show that those in the guided group were able to identify relevant objects more quickly than those in the control group, who were delayed by having to shift their attention back and forth between the printed sheet and the objects presented, and other similar distractions.

This work may be of interest in any area where persuasion or control of gaze has some application. Knowledge of eye-tracking technology would be necessary to harvest desirable gaze patterns.