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Performance bounds of algorithms for scheduling advertisements on a Web page
Dawande M., Kumar S., Sriskandarajah C. Journal of Scheduling6 (4):373-393,2003.Type:Article
Date Reviewed: Nov 12 2004

Consider a set of n advertisements (called ads) A=A1, A2, ... , An, competing to be placed in a planning horizon that is divided into N time intervals, called slots. An ad Ai is specified by its size si and frequency wi. The size si represents the amount of space the ad occupies in a slot. Ad Ai is said to be scheduled if exactly wi copies of Ai are placed in the slots, subject to the restriction that a slot contains at most one copy of an ad.

In this paper, the authors consider two problems. The first is the MINSPACE problem. In this problem, they minimize the maximum fullness among all slots in a feasible schedule, where the fullness of a slot is the sum of the sizes of all the ads assigned to the slot. The second problem is the MAXSPACE problem. In this problem, they are given a common maximum fullness S for all slots. The total size of the ads placed in a slot cannot exceed S. The objective is to find a feasible schedule A′ ⊆A of ads, such that the total occupied slot space wisi is maximized. The authors examine the complexity status of both problems, and provide heuristics with performance guarantees.

Reviewer:  Muhammed Syam Review #: CR130413 (0504-0506)
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Scheduling (I.2.8 ... )
 
 
Heuristic Methods (I.2.8 ... )
 
 
Minimax Approximation And Algorithms (G.1.2 ... )
 
 
Approximation (G.1.2 )
 
 
Problem Solving, Control Methods, And Search (I.2.8 )
 
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