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  Browse All Reviews > Computer Applications (J) > Administrative Data Processing (J.1) > Marketing (J.1...)  
  1-10 of 59 Reviews about "Marketing (J.1...)": Date Reviewed
  Software product management: finding the right balance for YourProduct Inc.
Wagenblatt T.,  Springer International Publishing, New York, NY, 2019. 475 pp. Type: Book (978-3-030198-70-1), Reviews: (2 of 2)

Software product management is at the core of the software product development life cycle. It takes into consideration all of the factors needed to bring a product to market. Furthermore, software product managers must engage with customers and ot...

Apr 29 2021
  Software product management: finding the right balance for YourProduct Inc.
Wagenblatt T.,  Springer International Publishing, New York, NY, 2019. 475 pp. Type: Book (978-3-030198-70-1), Reviews: (1 of 2)

According to author Timo Wagenblatt, software product production and marketing can be managed in a data-driven and quantitatively characterized manner. This book is based on his long career in software product management, which includes his early ...

Sep 11 2020
  AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots
Gentsch P.,  Palgrave Macmillan, Cham, Switzerland, 2019. 271 pp. Type: Book (978-3-319899-56-5)

Artificial intelligence (AI) is a catchy term that you see every day in the media. Every chief executive must be thinking about how to apply AI to their company. But, lacking the necessary knowledge, they don’t know how to start. This book c...

Mar 10 2020
  Introduction to Google Analytics: a guide for absolute beginners
Kelsey T.,  Apress, New York, NY, 2017. 141 pp. Type: Book (978-1-484228-28-9)

Kelsey considers the acquisition of digital/online marketing skills as an integral part of business intelligence. Knowing about the performance of websites and ad campaigns helps businesses track the return on their investments (ROI) by being able...

Apr 17 2018
   Shasta: interactive reporting at scale
Manoharan G., Ellner S., Schnaitter K., Chegu S., Estrella-Balderrama A., Gudmundson S., Gupta A., Handy B., Samwel B., Whipkey C., Aharkava L., Apte H., Gangahar N., Xu J., Venkataraman S., Agrawal D., Ullman J.  SIGMOD 2016 (Proceedings of the 2016 International Conference on Management of Data, San Francisco, CA,  Jun 26-Jul 1, 2016) 1393-1404, 2016. Type: Proceedings

The evolution of technology is like a slow dance in which most steps are in place, but a few move forward. Motivated by increases of scale and efficiency, applications push the limits of technology and contribute to its advance. This paper present...

Nov 30 2016
  Marketing data science: modeling techniques in predictive analytics with R and Python
Miller T.,  Pearson Education, Old Tappan, NJ, 2015. 480 pp. Type: Book (978-0-133886-55-9)

With his latest book on marketing data science, Thomas Miller continues his series of books on applied data mining and modeling with R and Python. I’ve read his previous book [1] and was pleasantly surprised to rediscover the same pragmatic ...

Aug 4 2016
  Cost-effective viral marketing for time-critical campaigns in large-scale social networks
Dinh T., Zhang H., Nguyen D., Thai M.  IEEE/ACM Transactions on Networking 22(6): 2001-2011, 2014. Type: Article

To remain competitive, businesses need to maintain profitable online social networks (OSNs) for promoting different merchandise to diverse customers. How should commercial industries allocate marketing resources to online social networking product...

Nov 11 2015
  The effectiveness of marketing strategies in social media: evidence from promotional events
Adamopoulos P., Todri V.  KDD 2015 (Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia,  Aug 10-13, 2015) 1641-1650, 2015. Type: Proceedings

This paper describes in meticulous detail a study on a specific marketing strategy pursued by American Express and many other companies. American Express makes a promotional offer using Twitter. A consumer accepts and later confirms the offer also...

Sep 29 2015
  Targeted advertising technologies in the ICT space: a use case driven analysis
Schlee C.,  Springer Vieweg, Darmstadt, Germany, 2013. 250 pp. Type: Book (978-3-834823-95-3)

Targeted advertising is one of today’s hot media buzzwords. Targeted advertising involves the compilation of detailed information about consumer preferences, specifically their Internet and other media consumption habits. Analyzing consumer ...

Jun 5 2014
  Personal cloudlets for privacy and resource efficiency in mobile in-app advertising
Seneviratne S., Seneviratne A., Mohapatra P.  MobileCloud 2013 (Proceedings of the 1st International Workshop on Mobile Cloud Computing & Networking, Bangalore, India,  Jul 29, 2013) 33-40, 2013. Type: Proceedings

At least 50 percent of all mobile device applications are free. These free apps and their associated ads may result in bandwidth consumption charges (needed to keep ads up to date) and battery drain (an application may poll for ad updates or embed...

Sep 18 2013
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