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  Browse All Reviews > Computer Applications (J) > Administrative Data Processing (J.1) > Marketing (J.1...)  
  1-10 of 18 Reviews about "Marketing (J.1...)": Date Reviewed
   A survey on session-based recommender systems
Wang S., Cao L., Wang Y., Sheng Q., Orgun M., Lian D. ACM Computing Surveys 7(54): 1-38, 2022.  Type: Article

Wang et al. present a comprehensive survey with this paper. A session-based recommender system (SBRS) is a system that makes recommendations to users based on short-term, dynamic user preferences (in a session). It is different from ot...

Dec 2 2021
  AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots
Gentsch P., Palgrave Macmillan, Cham, Switzerland, 2019. 271 pp.  Type: Book (978-3-319899-56-5)

Artificial intelligence (AI) is a catchy term that you see every day in the media. Every chief executive must be thinking about how to apply AI to their company. But, lacking the necessary knowledge, they don’t know how to st...

Mar 10 2020
  Introduction to Google Analytics: a guide for absolute beginners
Kelsey T., Apress, New York, NY, 2017. 141 pp.  Type: Book (978-1-484228-28-9)

Kelsey considers the acquisition of digital/online marketing skills as an integral part of business intelligence. Knowing about the performance of websites and ad campaigns helps businesses track the return on their investments (ROI) b...

Apr 17 2018
  The effectiveness of marketing strategies in social media: evidence from promotional events
Adamopoulos P., Todri V.  KDD 2015 (Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia, Aug 10-13, 2015) 1641-1650, 2015.  Type: Proceedings

This paper describes in meticulous detail a study on a specific marketing strategy pursued by American Express and many other companies. American Express makes a promotional offer using Twitter. A consumer accepts and later confirms th...

Sep 29 2015
  Targeted advertising technologies in the ICT space: a use case driven analysis
Schlee C., Springer Vieweg, Darmstadt, Germany, 2013. 250 pp.  Type: Book (978-3-834823-95-3)

Targeted advertising is one of today’s hot media buzzwords. Targeted advertising involves the compilation of detailed information about consumer preferences, specifically their Internet and other media consumption habits. Ana...

Jun 5 2014
  The business of iPhone app development: making and marketing apps that succeed
Wooldridge D., Schneider M., Apress, Berkeley, CA, 2010. 408 pp.  Type: Book (978-1-430227-33-5)

Apple introduced the iPhone to the public at Macworld 2007. When the iPhone went on sale, it became an overnight sensation--customers lined up to buy one, it received rave reviews, developers started building cool and exciting...

Oct 21 2010
  Handbook of marketing decision models
Wierenga B., Springer Publishing Company, Incorporated, 2008. 630 pp.  Type: Book (9780387782126)

This handbook gives an overview of academic research on one facet of marketing: quantitative models. Its 17 chapters, by 28 contributors, give a rather traditional overview of selected types of marketing models, including: consumer dec...

Apr 22 2009
  Niche envy: marketing discrimination in the digital age
Turow J., The MIT Press, Cambridge, MA, 2006. 240 pp.  Type: Book (9780262201650)

This book sounds an alarm and calls for action. It analyzes the media, marketing, retailing, and advertising industries in relation to the American consumer. It supplies information of, knowledge of, and reactions to what these entitie...

Apr 4 2007
  Marketing research: with SPSS 13.0 Student Version for Windows (5th ed.)
Burns A., Bush R., Prentice-Hall, Inc., Upper Saddle River, NJ, 2005. 696 pp.  Type: Book (9780131477322)

This undergraduate textbook is an introductory guide to the fundamental principles of marketing research, with special emphasis placed on the use of statistical tools, which are presented in an intuitive and practical way....

Mar 6 2006
Jukic N., Sharma A., Jukic B., Parameswaran M. In Managing e-commerce and mobile computing technologies. Hershey, PA: Idea Group Publishing, 2003.  Type: Book Chapter

In this chapter, mobile commerce capabilities are presented as the next step for mobile networks. Location-based services (LBS) are one of the most interesting types of service provided over mobile networks. The chapter presents the co...

Feb 3 2004
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