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Bull, Gerald
Commonwealth National Bank
Harrisburg, Pennsylvania
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  Computer-assisted business plans
Oppenheimer M., Young G., Prentice-Hall, Inc., Upper Saddle River, NJ, 1986.  Type: Book (9780131634947)

The trouble with a compelling title like Computer-Assisted Business Plans is that it can cause the reader to set a mental level of expectation that is difficult to meet. Knowing full well the typically productive and nearly alwa...

Mar 1 1987  
  Critical issues in office automation
Kleinschrod W., McGraw-Hill, Inc., New York, NY, 1986.  Type: Book (9789780070350342)

Reading this book is like having an argument with your spouse--you still like each other when it’s over, but there’s a lot of aggravation on the way] So it is with Critical Issues in Office Automation
Sep 1 1986  
  Discrimination against females and minorities in microcomputer advertising
Demetrulias D., Rosenthal N. Computers and the Social Sciences 1(2): 91-95, 1985.  Type: Article

This five-page paper demonstrates that there are discrimination problems with microcomputer advertising. Based on careful research involving 172 various popular, trade, and educational periodicals (such as BYTE, Person...

Jun 1 1986  
  Strategy and computers
Wiseman C., Dow Jones-Irwin, New York, NY, 1985.  Type: Book (9789780870945908)

Given the technology at hand, it’s a pity that most firms spend so much of their computer systems resource merely automating clerical functions. Even many sophisticated Management Information Systems do little more than regul...

Jan 1 1986  
  Planning techniques for systems management
Head R., QED Information Sciences, Inc., Wellesley, MA, 1984.  Type: Book (9780894351082)

We are taught in “DP 101” that data is facts and figures, whereas information is knowledge derived from data which are useful in forming judgments and making decisions. Therein lies the appeal of Rober...

Oct 1 1985  
  How to design and develop business systems
Eckols S., Mike Murach & Associates, Inc., Fresno, CA, 1983.  Type: Book (9780911625141)

With no disrespect to the author, I bet I’d like to meet the publisher of this book, Mike Murach. He’s probably an upstart:8One who insists that he and his colleagues call a club a club] (I play card...

Feb 1 1985  
  The coming computer industry shakeout: winners, losers, and survivors
McClellan S., John Wiley & Sons, Inc., New York, NY, 1984.  Type: Book (9789780471880639)

If you follow the trade press at all, you probably find the birth or death of a computer-related company gets little more than a mention in this dynamic industry. Of course, it is news if the company is RXC, XEROX, or maybe even Osbor...

Jan 1 1985  
 
 
 
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