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	Gentsch, Peter     Options: All Media Types Journals Proceedings Div Books Whole Books Other Date Reviewed Title Author Publisher Published Date Descending Ascending Date Reviewed     1 - 1 of 1 reviews       AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots Gentsch P., Palgrave Macmillan, Cham, Switzerland, 2019. 271 pp.  Type: Book (978-3-319899-56-5) Artificial intelligence (AI) is a catchy term that you see every day in the media. Every chief executive must be thinking about how to apply AI to their company. But, lacking the necessary knowledge, they don’t know how to st...... Mar 10 2020
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