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Rahimi, Roya
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Big data and innovation in tourism, travel, and hospitality: managerial approaches, techniques, and applications
Sigala M., Rahimi R., Thelwall M., Springer International Publishing, New York, NY, 2019. 223 pp. Type: Book, Reviews: (1 of 2)
While collecting data has always been an important aspect of the tourism, travel, and hospitality industry, big data has changed the landscape and brought metrics-based strategies to the spotlight. In this book, the editors attempt to ...
...
Jan 8 2020
Big data and innovation in tourism, travel, and hospitality: managerial approaches, techniques, and applications
Sigala M., Rahimi R., Thelwall M., Springer International Publishing, New York, NY, 2019. 223 pp. Type: Book, Reviews: (2 of 2)
While collecting data has always been an important aspect of the tourism, travel, and hospitality industry, big data has changed the landscape and brought metrics-based strategies to the spotlight. In this book, the editors attempt to ...
...
Jan 8 2020
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