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	Schlee, Christian     Options: All Media Types Journals Proceedings Div Books Whole Books Other Date Reviewed Title Author Publisher Published Date Descending Ascending Date Reviewed     1 - 1 of 1 reviews       Targeted advertising technologies in the ICT space: a use case driven analysis Schlee C., Springer Vieweg, Darmstadt, Germany, 2013. 250 pp.  Type: Book (978-3-834823-95-3) Targeted advertising is one of today’s hot media buzzwords. Targeted advertising involves the compilation of detailed information about consumer preferences, specifically their Internet and other media consumption habits. Ana...... Jun 5 2014
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