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	Adamopoulos, Panagiotis     Options: All Media Types Journals Proceedings Div Books Whole Books Other Date Reviewed Title Author Publisher Published Date Descending Ascending Date Reviewed     1 - 1 of 1 reviews       The effectiveness of marketing strategies in social media: evidence from promotional events Adamopoulos P., Todri V.  KDD 2015 (Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Sydney, NSW, Australia, Aug 10-13, 2015) 1641-1650, 2015.  Type: Proceedings This paper describes in meticulous detail a study on a specific marketing strategy pursued by American Express and many other companies. American Express makes a promotional offer using Twitter. A consumer accepts and later confirms th...... Sep 29 2015
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