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  Berger, Paul D. Add to Alert Profile  
 
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   Improving the user experience through practical data analytics: gain meaningful insight and increase your bottom line
Fritz M., Berger P., Morgan Kaufmann Publishers Inc., San Francisco, CA, 2015. 396 pp.  Type: Book (978-0-128006-35-1)

Usability (UX) researchers who want to apply classical statistics to their everyday decision making will benefit from reading this how-to guide. UX researchers learn how to make data-based decisions, such as for moderated usability stu...
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Nov 6 2015  

   
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