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Oorni, Anssi
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Consumer search in electronic markets: an experimental analysis of travel services
Öörni A. European Journal of Information Systems 12(1): 30-40, 2003. Type: Article
Frequently touted advantages to the consumer in electronic markets, including findings that challenge previous predictions, are discussed in this paper. The paper begins with an informative review of the literature. The author then des...
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Mar 1 2004
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