Drulâ presents the results of a survey of Romanian media companies. The results remind the reader that social media is a global phenomenon. One distraction in reading the article is that the English language usage is sometimes awkward.

The introduction contains some universal observations and background for the specific focus of the survey. Overall, Romanian media companies most frequently use a corporate blog or Twitter, followed by Facebook. Blogs allow the company to demonstrate expertise and attract a new audience. Twitter focuses on the latest developments and draws the reader’s attention. Facebook provides space for conversations.

Within this framework, the surveyed companies demonstrated considerable diversity in implementing strategies. Companies, especially those with published products, use Facebook and Twitter, while television uses all forms of social media. Special sections in the paper provide examples of blog and Twitter usage by individual companies. This is interesting but not useful to a reader who is unfamiliar with the named companies or their relative market shares in Romania.

There are some interesting statistics presented. In May 2010 in Romania, there were 14,828 active Twitter accounts and 1,286,580 Facebook users, 71 percent of whom were between the ages 18 and 34. The developing nature of this media is apparent in that it is rare in Romania to have an individual with the dedicated job title of social media manager. Instead, the Web department typically provides this function. There is no doubt this will change in the future. While Romania is the focus of this survey, it would be interesting to determine if other nations where the social and political impact of new media is still unfolding demonstrate similar patterns.