Big data analysis is a relatively new field, but it has become part of our lives. A tremendous amount of data is generated every single minute in various areas, ranging from scientific publications and medical records to social media and reported news. This book is not about teaching the technical aspects of big data such as hardware installation or software programming, but is dedicated to the high-level big picture of big data, particularly in the aspect of business. With the advent of low-cost computing infrastructure and open-source software tools, big data-related businesses are booming.

The book is suitable for anyone who desires to operate a big data business. The author provides an introduction to our social environment and big data needs. Since this book is not technical but business oriented, the author spends time on macroeconomic development, which led to the current era of information technology (IT). In addition, the benefits that consumers expect of big data analysis are discussed. The book enumerates a large number of cases where companies leverage big data to become leaders in their fields, in order to illustrate what types of businesses can be implemented based on big data. Examples include giants like IBM, Amazon, and Google, which utilize big data to provide new services. Other stories include startups that grow from a niche.

Overall, this book is a good reference for everyone in every field. Readers will learn a brief history of the IT industry and, most importantly, the future of the big data industry.

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