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Commercial data mining : processing, analysis and modeling for predictive analytics projects
Nettleton D., Morgan Kaufmann Publishers Inc., San Francisco, CA, 2014. 304 pp. Type: Book (978-0-124166-02-8)
Date Reviewed: Oct 13 2014

[CR has previously published a review of this book (see Review CR142449). The author of the book has written a rebuttal to the review (see Review CR142813), and the reviewer has written a re-rebuttal.]

RE-REBUTTAL

For confusing Universitat Pompeu Fabra of Barcelona, Spain with Brazil, I am deeply regretful and apologize fully.

As to the substance of the review, there seems to be no argument that four major chapters are online only and not present in the print edition, nor to most of the other substantive points of the review. As to the case studies being helpful in their detail or not, we can let readers decide. Having looked at the title a second time, while there are useful aspects to the text as noted in the review, I see no reason to change my overall assessment.

Reviewer:  David Bellin Review #: CR142812
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