Four authors summarize their research in this 26-page book. Particularly useful is the beginning summary of other writing on the topic, spanning the last decade and a half. Following the literature review, the chapters summarize the research methodology, the findings from their research, “tools,” and a summary of the contributions.

For a full understanding of the issues related to using social media feedback in commercial enterprises, there are a number of titles available to consult [1,2,3], although much of the advanced work in media analytics continues to be proprietary.

This book, which is part of the “Springer Briefs in Digital Spaces” series, is indeed brief, and is only a short introduction.