The sustainable era of e-commerce growth has commenced. With 40 essays spanning over 100 pages, this handbook lays out theoretical and practical findings aimed at helping organizations poise for strategic growth in markets that are now global and inhabited with informed, socially connected customers. Admitting that the field is quickly changing, the editor did not aim at a complete coverage of the domain, but the presentation is suitable and rounded. One can read the chapters, which are systematically organized into four major parts, in any order.

Part 1, “Background,” provides an overall analysis of e-commerce and its aspects systematized in the 5Cs structure: commerce, collaboration, communication, connection, and computation. Michael Porter’s five forces diagnostics of the field is presented. The preamble of the handbook opens with the big ideas of e-business and its economic implications for organizations, setting the context for the rest of the book.

In Part 2, “Evolved Strategic Framework for the Management of Companies,” e-business startups, early adopters, and first movers are examined. Important strategic issues, including the categorization of business models based on how value is created and captured, are observed, as well as the impact on the organizational learning structures and strategies.

The transformed supply chain and associated operations, from human resources issues and production/operations to marketing challenges, are covered in Part 3, “Key Business Processes, Areas and Activities.” The second section of Part 2 (and its 10 essays) focuses primarily on theories and frameworks that are marketing related. Online consumer behavior, e-commerce recommendation systems, and pricing strategies in the e-marketplace are all studied. The third section of Part 2 focuses on human resource challenges, especially electronic human resource management (e-HRM), and the challenges it faces in the immediate future. As a backbone supporting the emergence of this field, information systems and knowledge management have a focal place around which e-nnovation is possible. Information systems are a necessity for knowledge management and business intelligence to capture and maintain a competitive advantage. The alignment of information technology assets and the company’s strategy, the website design, and knowledge repositories, as well as measurements of knowledge for enhancing the e-marketplaces, are all contextually dissected here.

Part 4, “Emerging Issues, Trends and Opportunities,” has two sections. The first section focuses on the social web and associated phenomena: Web 2.0, customer service management in a social context, e-nnovation, electronic word of mouth (e-WOM), and online communities. The second section looks at the present and future of e-commerce through a futuristic and ethical lens. It looks into the online image of companies, complaint communication management, quality of mobile services, and corporate disclosure strategies on company websites.

This handbook is an integrated survey of e-business/e-commerce and its opportunities. Having quickly become ubiquitous in our daily lives, it has transformed the perception of commerce and business. Is one Amazon.com all we need? And in the world of one Amazon.com, what else will be different? Indeed, there is a bit of over-dramatization in that rhetorical question, but not much. One could also consider competing titles, including recognized texts that cover the field more broadly [1].