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  Browse All Reviews > Computer Applications (J) > Administrative Data Processing (J.1) > Business (J.1...)  
  1-10 of 590 Reviews about "Business (J.1...)": Date Reviewed
  Introduction to Google Analytics: a guide for absolute beginners
Kelsey T.,  Apress, New York, NY, 2017. 141 pp. Type: Book (978-1-484228-28-9)

Kelsey considers the acquisition of digital/online marketing skills as an integral part of business intelligence. Knowing about the performance of websites and ad campaigns helps businesses track the return on their investments (ROI) by being able...

Apr 17 2018
  Infonomics: how to monetize, manage, and measure information as an asset for competitive advantage
Laney D.,  Routledge, New York, NY, 2017. 344 pp. Type: Book (978-1-138090-38-5)

For the great majority of readers, the concept of “information” sits at the core of their professional relevance. Points of view and personal interests can vary: the thought of some will go to Shannon’s information theory, some o...

Apr 5 2018
  The web at graduation and beyond: business impacts and developments
Vossen G., Schönthaler F., Dillon S.,  Springer International Publishing, New York, NY, 2017. 292 pp. Type: Book (978-3-319601-60-1)

This work aims to serve the manager or executive who needs a solid grounding in the variety of information technology available today. Throughout the work, the authors present brief synopses of different technology clusters, and where helpful, inc...

Mar 23 2018
  Building a culture of innovation: a practical framework for placing innovation at the core of your business
Beswick C., Geraghty J., Bishop D.,  KOGAN PAGE LTD., London, UK, 2015. 232 pp. Type: Book (978-0-749474-47-8)

Early in my career, I worked for a large manufacturing organization (LORG). One of the stories that I heard now and then went something like this: after escorting a new employee around the workplace on her first day of work, the manager would rema...

Jan 17 2018
  Business model innovation: from systematic literature review to future research directions
Andreini D., Bettinelli C.,  Springer International Publishing, New York, NY, 2017. 176 pp. Type: Book (978-3-319533-50-6)

This book is a well-thought-out study designed to break through the silo procedure of business model innovation (BMI). Too often in business, industry, government, and education there is absolutely no attempt to work together to profit from rese...

Jan 16 2018
  Cybersecurity for industry 4.0: analysis for design and manufacturing
Thames L., Schaefer D.,  Springer International Publishing, New York, NY, 2017. 265 pp. Type: Book (978-3-319506-59-3)

Industry 4.0 is a term that describes what is often called the fourth industrial revolution. The first three were mechanization, mass production, and computers and automation. The fourth is the cyber-physical revolution, which integrates informati...

Jan 4 2018
  The habit-forming guide to becoming a systems thinker
Benson T., Marlin S.,  Systems Thinking Group, Inc., Pittsburgh, PA, 2017. 152 pp. Type: Book (978-0-997883-41-1)

This is a new and fresh publication from the Waters Foundation that pulls back the curtain on the wizards of systems thinking, so to speak, to eliminate the mystery of this important, but often obtuse, body of knowledge. The Waters Foundation is a...

Nov 20 2017
  Big data computing: a guide for business and technology managers
Kale V.,  Chapman & Hall/CRC, Boca Raton, FL, 2017. 529 pp. Type: Book (978-1-498715-33-1)

Nowadays, digital data is everywhere: cellphones, computers, Internet, satellites, credit card payments, and so on. Data is flowing constantly around us. So, the question is: How can someone manage and process such a heterogeneous, complex, and va...

Oct 24 2017
  Phantom ex machina: digital disruption’s role in business model transformation
Khare A., Stewart B., Schatz R.,  Springer International Publishing, New York, NY, 2017. 327 pp. Type: Book (978-3-319444-67-3)

The idea of disruptive products or technologies has been around for some time, exemplified by the work of Clayton Christensen [1], who has explored and written about this topic for over 20 years. The basic idea is this: an innovator creates a nove...

Sep 5 2017
  Chief information officer role effectiveness: literature review and implications for research and practice
Hütter A., Riedl R.,  Springer International Publishing, New York, NY, 2017. 58 pp. Type: Book (978-3-319547-52-7)

Chief information officer role effectiveness: literature review and implications for research and practice is a recently published volume in the “Springer Briefs in Information Systems” series [1]. It seeks to add clarity and fo...

Aug 30 2017
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