Alyx Macfadyen is a lecturer at La Trobe University (Australia). She is interested in the evaluation of engagement and experience in interactive and multimodal narratives generated by and developed for computational systems. She undertook her PhD in information technology at the University of Ballarat (Australia), where she advanced a methodology to observe and measure fundamental elements of interactive scenarios and narratives that are represented using technology. Alyx’s current research centers on narrative analysis for the development and evaluation of static dramatic scenarios for handheld devices and within urban street settings.

Alyx works with a number of languages and scripting protocols. These, combined with her degree in Visual Arts, facilitate her work with human/device interfaces and the development of applications for iOS and Android devices. Her work includes interactive media, narrative nodes for decision support systems and the development of scenarios for dynamic and branching narratives.

DramaGen is an online application prototype developed by Alyx that implements narrative and scenario generation based on user-selected, dramatic-level variables. This application is being developed for deployment across media, and concurrent commercialization is planned.

Alyx is a member of the Health Informatics Laboratory (HIL) at the University of Ballarat (Australia) and a board member of reviewers for ACM Computers in Entertainment.