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Podolsky, Joe
Hewlett-Packard Company
Cupertino, California
 
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Joe is currently Content and Electronic Media Manager in the Premier Executive Program in Hewlett-Packard's Business Customer Organization. He writes and edits articles for publications and Web sites that go to the executives of HP's largest customers and partners and frequently speaks with customers and partners, primarily describing HP's strategies and e-services initiatives. He writes a daily Joe's Journal that's distributed on an internal HP Web site. He manages the Corporate Briefing Program that hosts high level visitors to HP. He is the editor of HP's IT Journal, a quarterly magazine distributed to over 15,000 senior executives at HP's enterprise customers.

In his 25 years at HP, he held information technology management positions both in divisions and in companywide functions. He was active in HP's quality community for over fifteen years and was a lead reviewer in HP's Quality Maturity System, a process for continuously improving the quality of organizational management. He was Planning and Quality Manager for HP's companywide IT function for four years. He also served as the controller of a business division for three years.

Before coming to HP, Joe worked for seven years at a small company that sold software and IT services to the insurance industry and was president of that company. Joe started his career as a sales representative and a systems engineer for IBM. He has a B.S. in Electrical Engineering and an MBA.

In 1988, Joe wrote the book: Guidelines on the Use of Personal Computing in the Corporate Environment, published by Prentice-Hall. He writes book reviews for ACM Computing Reviews and for HP's IT Journal.

Joe reads about 10 non-fiction books and about 40 magazines a month, mostly on business, technology, and all sorts of history plus three daily newspapers. He also reads mysteries, thrillers, and science-fiction. He's an avid photographer and is struggling to learn the wonders of Adobe Photoshop. His wife is the executive director of a nationwide school organization, and he has two daughters and a step daughter.

 
 
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- 10 of 84 reviews

   
  End user development (Human-computer Interaction Series)
Lieberman H., Paternò F., Wulf V., Springer-Verlag New York, Inc., Secaucus, NJ, 2006. 492 pp.  Type: Book (9781402042201)

The basic thesis of this book is that it would be a major advance in the field of software if end users could easily modify application packages to meet their specific needs, while taking advantage of the industry-structured framework ...

May 4 2007  
  Technology matters: questions to live with
Nye D., The MIT Press, 2006. 280 pp.  Type: Book (9780262140935)

Few of us would argue with the author’s reasons for writing this book: “Technology matters because it is inseparable from being human.” Nye, a technology historian, approaches his topic by discussing (and ...

Feb 6 2007  
  How images think
Burnett R., The MIT Press, 2005. 272 pp.  Type: Book (9780262524414)

I think a more accurate title for this book would be How images make us think, or maybe How image makers make us think. In any case, it is a book for its time, when we are moving from the world where computers mainly proc...

Jan 8 2007  
  Sucessful packaged software implementation
Tayntor C., CRC Press, Inc., Boca Raton, FL, 2005. 336 pp.  Type: Book (9780849334108)

If you’ve never selected and installed a software package before, and are now charged with this task, this book is a must-read. If you haven’t been involved in software packages for a long time, this book is...

Nov 14 2006  
  Designing the spectator experience
Reeves S., Benford S., O’Malley C., Fraser M.  Human factors in computing systems (Proceeding of the SIGCHI Conference on Human Factors in Computing Systems, Portland, Oregon, Apr 2-7, 2005) 741-750, 2005.  Type: Proceedings

These British researchers studied the question, “How should a spectator experience a user’s interaction with a computer?” The issue is becoming important because interactive technologies are becoming more ...

Jun 27 2006  
  Personal health information management
Pratt W., Unruh K., Civan A., Skeels M. Communications of the ACM 49(1): 51-55, 2006.  Type: Article

Health information systems are probably the hottest topic in information systems application research these days, sharing the limelight with security and surveillance work. (I suspect that there are related issues in these applications...

Apr 10 2006  
  Single Goal Set: A New Paradigm for IT Megaproject Success
Venugopal C. IEEE Software 22(5): 48-53, 2005.  Type: Article

It’s an evergreen question: Why do so many software engineering and information technology (IT) projects fail to meet schedules and budgets, or simply get cancelled? The answers offered include everything from the complexity ...

Mar 3 2006  
  Making by making strange: defamiliarization and the design of domestic technologies
Bell G., Blythe M., Sengers P. ACM Transactions on Computer-Human Interaction 12(2): 149-173, 2005.  Type: Article

Homes have always been a focus of technological change, from open fires to stovetops to microwave ovens, and from brooms to robot vacuum cleaners. The changes, however, have come slowly. But, as with all technological applications, cha...

Nov 2 2005  
  For mobile applications, branding is experience
Rondeau D. Communications of the ACM 48(7): 61-66, 2005.  Type: Article

As mobile devices become more common and less expensive, applications and branding become persuasive reasons to choose one device over another. The author became involved in these issues when he participated in the development of the m...

Nov 1 2005  
  The St. Thomas common sense symposium: designing architectures for human-level intelligence
Minsky M., Singh P., Sloman A. AI Magazine 25(2): 113-124, 2004.  Type: Article

About 20 luminaries of the artificial intelligence (AI) world met in St. Thomas, US Virgin Islands in April 2002 to discuss how best to move the field ahead. This article is a summary of their findings and proceedings, and lays out pot...

Sep 12 2005  
 
 
 
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